Your’e Invited
If I were to have a party, it would be a root beer party… So for my Sequential Design class I came up with my own labeling system that would make a bottle of brew a fun invitation
Project overview and objectives | Design a sequential experience. The invitation needs to be mailed and provide the recipient with layers of information. The design needs to be able to be replicated as if you were to manufacture the idea.
What I learned |
Process | First I started out with a list of written ideas. From there I selected a Root Beer party, but wasn’t too sure how I wanted it to work out. 
I began to sketch several rough ideas as to how the invitation experience would work. I could make it 2D or 3D.
After deciding to go with a 3D bottle full of root beer, I tried to create some kind of imagery for the root beer label.
I thought about making it feel more like a branded product with the use of a hand drawn “Teerlink’s” logo.
For my first mockup I had a crude label as my invitation.
Many other things had to be figured out at this point. I decided to make the party the “Teerlink’s Root Beer Tasting Party”. I wanted the recipient to not be able to tell what brand of root beer I had sent. For the RSVP they would have to taste the root beer and guess which brand it is. It was suggested by a classmate to make a coaster as the RSVP. I had also decided that I wanted to ship in a shipping tube. One of the hardest elements was getting my coaster to look like it had been die cut. I talked to a friend and had them cut out some mat board on their cricut machine, but it didn’t work out. I resorted to using a post card as the RSVP because it was easier to produce.
I found that there was a lesson to learn for each mock up. Here is the evolution of my labels 
For the final piece I made at least 4 of everything and worked with a full 4 pack of root beer. I removed all the labels and printed all my pieces. I applied all the graphics to the bottles. Only the best bottle would be sent. After securing the package contents I took it to the post office for delivery. We will see tomorrow how things turned out!
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